Sprint might claim it offers "truly unlimited" data for its smartphone plans, but the telecom admitted it still penalizes its heaviest users. At the Citigroup Entertainment, Media and Telecommunications Conference on Thursday, Sprint CEO Dan Hesse admitted to throttling -- or restricting data speeds of -- its biggest data hogs.
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Dow Jones quotes Hesse as saying, "For those that want to abuse it, we can knock them off." Sprint reportedly throttles about 1% of its users.
Of course, this practice is not unique to Sprint. AT&T throttles its heaviest users -- including those with grandfathered-in "unlimited" plans. T-Mobile also throttles users who exceed a certain amount of data usage.
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The difference? Sprint runs television ads like this one, claiming its unlimited data plans really are unlimited.
Sprint has long-touted its "truly unlimited" data plans as the key feature differentiating it from competing networks. Of course, the definition of "unlimited" is frequently changing.
Back in October, Sprint stopped offering unlimited data plans for tablets, laptops, notebooks and mobile hotspots. Sprint reportedly made that move to keep the network clear for smartphone users.
While we're sure Sprint allows for some amount of traffic shaping and throttling in its contract with customers, we still think the company should change its advertising ASAP.
Our question: What level of data constitutes throttling? 5GB? 10GB? 3.2GB? We've contacted Sprint for an answer.
What do you think of Sprint's definition of "truly unlimited?"
[via MacRumors]
This story originally published on Mashable here.
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